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News & insights

get to market fashion runway

Three ways fashion brands can get products online faster

5 February 2019

By Jon Akass

Speed to market is increasingly crucial as the pace of the fashion industry accelerates. Ready-to-wear clothing is now expected to be available for purchase almost as soon as the styles have hit the runway. Consumers seeking instant gratification are driven from discovery sources like Instagram, looking for the latest pieces across channels.

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