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News & insights


Brands beware: in-app social commerce could be as powerful as Amazon

16 May 2019

By Drew Smith

Facebook is moving into social commerce aggressively with the launch of Checkout on Instagram and the news that the Facebook app’s Marketplace offering will now allow users to store payment information and pay directly through the service. Previously Marketplace functioned as a listing platform only and any transactions had to be dealt with outside of the platform.

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