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How to enrich product data for ecommerce and digital marketing

11 June 2019

By Drew Smith

Product data is like the lifeblood of ecommerce. When customers can’t physically interact with products, they need a lot of information to compensate that lack of knowledge and security in what they’re purchasing. Data are the building blocks of product listings on sales channels and adverts on marketing channels – if the data isn’t good, everything else is affected.

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