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The growth and future of commerce on Instagram

15 November 2018

By Drew Smith

Since its launch in 2010 Instagram has seen exponential growth, reaching over 800 million users across the globe. The platform has proven that it’s not just for sharing selfies, brunch photos and cute pictures of your cat - it's a powerful tool for driving business sales. 72% of Instagram users report making a purchase based on something that they saw while browsing the app – something that brands have taken notice of.

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