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burberry storefront fashion sustainability

Sustainable fashion: don’t burn the brand with the excess inventory

14 December 2018

By Ethan Morgan

Fashion brands who aren't transparent and credible about efforts to be sustainable are at risk of losing market share and missing out on opportunities to target shoppers across demographics. Burberry burning $38 million worth of unsold inventory was an egregious but not particularly unusual example of wasteful practice, one which tarnished the brand as self-interested and careless.

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